CIHUAH is the Nahuatl word for "women", in honor of all women who work in traditional craft design.
CIHUAH plays tribute to ancestral Mexican clothing design, respecting traditional geometry while building contemporary shapes.
Our designs synthesize art and architecture, tradition and innovation on the human form, creating space for individuality.
CIHUAH includes modernity and tradition.
We seek to forge a Mexican identity that confronts Mexican craftsmanship with industrialization and the avant-garde, retake the ancestral legacy that characterizes Mexican culture and adapt it to a new contemporary style.
The CIHUAH brand has a highly defined design base aesthetic sensibility combined with strong social conscience, influenced by Mexican traditional clothing and avant-garde thinking.
Our commitment is to be contemporary without renouncing the most notable influences of our past. We retain this criterion and use it to pay tribute to the work of ancestral clothing while continuing the search for Mexican identity. Throughout history Mexico has been a very important meeting place for people of different ethnic groups, miscegenation is the essence and richness of national design, confronting and bringing together different cultures, aesthetics and knowledge.
With the aim of avoiding identical representation, we are inspired only by the construction of the indigenous garment, clean of embroidery, color and any other obvious reference to the past.
CIHUAH provides a range of options, from basic items to iconic pieces, reinvented classics and trend items.
All pieces are a sophisticated vision in white and black, designed with an attention to the straight line like an exercise of confrontation between the line and the human figure.
Architectural theory and techniques are applied on a small scale, to each garment using geometry, proportion, aesthetics, construction-deconstruction, symmetry-asymmetry, balance-imbalance.
Geometry participates in the forms of life and in the artistic creations of pre-Hispanic cultures. They geometrized the natural elements of life, such as nature or animals.
We work with the three basic shapes of geometry: circle, triangle and square.