We don't identify as a sustainable brand because we recognise that today in our industry and with our local production in Mexico is a challenge to find certified suppliers and responsable fibers.
Instead, we are commitment with our goal to design and make positive change in our industry and society making better choices across our business becoming the most responsible version of ourselves.
Our goal is to achieve zero waste in our fabrics ,this implies a very laborious and studied pattern clothing work.
We try to work with geometric patterns so as not to waste fabrics. In addition, from the beginning of the brand, we decided to not follow fashion trends, and to focus on our unique brand concept. That allows us to have less fabric waste, using the ones that work for us again and always focusing on innovative design.
We are focused in introducing most responsible textiles in our designs, making better choices with our local suppliers. Is a hard work because our market don´t give us many choices.
For now, we are principally working with dead stocks, more technological textiles and we do not use any fur or animal leather. Also, we are working in develop our own textiles from recycled fibers.
We are using more responsable packaging: recycled cardboard boxes and reusable bags. We create an internal program in our company with guidelines for the recycling of materials (fabric, cardboard, plastic, glass, etc).
We aim to minimize waste and energy usage wherever possible in our studio and throughout the production of each garment.
Our designs are responsible and locally produced with intention and care.
We are a local brand made in Mexico City, so our processes have low carbon footprint.
We are deeply aware of the global water crisis and are currently working to increase water efficiencies in our manufacturing process.
*WEAR MORE AND WASH LESS
WHAT CAN YOU DO TO CREATE POSITIVE CHANGE IN FASHION INDUSTRY? CARE YOUR CLOTHES LIKE THE GOOD FRIENDS THEY ARE AND BE AWARE ABOUT THE NEW REALITY.
We also support green cleaning by working to eliminate conventional dry cleaning in favor of hand and machine washing in cold water.
*ENGINEERED DIGITAL PRINTS
We have chosen to digital printing to reduce fabric waste and allowed the flexibility to have small runs of production. Digital printing reduces water waste because the fabric doesn't need as many wash/rinse cycles, and there are no screens or colorant baths that require cleaning.