Timeless. Circularity. Quality
We recognize the real contradiction between the current fashion industry that thrives off newness and consumption, and the concept of sustainability.
From now, we're focused on becoming the most responsible version of ourselves and committed to making better choices every day across the business to minimize our social and environmental impact. We see this as our moral obligation.
We are experiencing an environmental emergency and we believe that every action matter.
We have 4 goals for the next year which are:
- Responsible Production and Consumption
- Introducing more certified, organic & recycled fabrics into our work.
- We work to change how we produce, use, and reuse plastic in our packaging.
- Zero waste designs
- In 2019, CIHUAH eliminated the unnecessary plastic packaging types. We expect to eliminate all remaining unnecessary plastic packaging by 2021.
- Reusable and recyclable packaging.
*OUR HANDMADE TAILORING.
The emotional relationship we have with our clothes convinced us to respect this way of making our clothes: handmade fashion with slow and conscious processes.
There is a direct contact with the person who make our clothes, who locally sews garments and goods—both hand and machine-sewn.
For us the real luxury is time. We create timeless pieces. Our values are conveyed by a commitment to design and quality with responsible process. We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials and factories for our timeless products.
*DESIGNING FOR CIRCULARITY
This year we are training all our designers and production teams in circular design principles and design strategies for cyclability.
*UPCYCLED UNSOLD STOCK
We've never incinerated or threw it away unsold clothing because we construct timeless clothes and not overproduced.
Our commitment since the beginning is a responsible production model: Pre-order or clothing made to measure or to order.
CIHUAH is a brand that designs, produces and sells quality pieces to last a lifetime, with the absence of intermediaries or overproduction. As a result, we are able to create the most beautiful pieces at the fairest prices all year round. This has been our ideology since the creation of the brand.